Did you know that 70% of Americans don’t consume the 7 cups of fruits and vegetables that are recommended by the Dietary Guidelines for Americans?
It’s a shame too. The health benefits of fruits and vegetables are extravagant: Consuming just 2.5 cups of fruits and vegetables a day can lower the risk of cardiovascular disease; vitamin C, which can be found in abundance in orange juice, has a bounty of healing properties; pineapple juice contains bromelain, a natural anti-inflammatory.
Within their fast moving society, Americans might find it difficult to consume their daily recommendations of fruit and vegetables. Why not help them out? If you’re considering of opening a juice bar, you’re making a healthy, mindful business decision. But opening a juice business can prove to be difficult. Here are some tips to ensure that you make the most out of your new business.
Using a Commercial Juice Extractor
A professional juicer is one of the first keys to ensuring that you are providing quality juice to your customer base. Rather than using a blender, a commercial juice extractor will properly juice items without blending them into an uneven slurry of fruits and vegetables.
Using the Best Ingredients
Similar to using a commercial juice extractor, using the best ingredients is one of the foremost ways to impress your customers. By using ripe fruit, you are giving customers the best tasting quality while also getting them the greatest amount of nutrients in each sip.
Customer Service is Key
Positively interacting with your customers is the primary way to keep them coming back to your juice bar. Consider taking recommendations for juice that they are interested in trying, remember to hear their concerns and questions, answering them in a polite, timely manner, and consider offering samples. Offering samples to customers will bring them into your bar, piquing their interest and possibly bringing them back for more.
Educated and Trained Staff
Tied together with customer service is having an affable, educated staff. Work with them through the characteristics of customer service, train them on the use of smoothie bar equipment (knives, cutting boards, commercial juicer, etc.), and educate them on the health benefits of each juice. Remember to keep them on their ‘A’ game, as they are there not only providing customers with quality juice, they are also selling your juice and promoting your business. Similarly, ensure that they are keeping up on cleaning their workspace, cleaning all tools used, from knives to the commercial juice extractors.
Hold a Happy Hour
A happy hour is a simple way to drive business to your bar. Consider offering deals only during certain days and time periods, such as “Buy one get one half off,” or “Get 20 oz. for the price of a 16 oz. juice.” These are simple ways to attract loyal customers or to bring in new business.
If you can follow these tips and provide your own sort of flair to your juice bar, you’ll be on a path towards personal success.