Wine is a beverage favorite for many—its crisp flavors and inviting, seasonal aromas bring togetherness among parties and social events, alike. It doesn’t take a wine enthusiast to understand and appreciate the diverse, creamy taste in every bottle, but most people would agree wine is an acquired taste for many reasons. For many, their preferences to wine are found through wine online shopping, where they can carefully select their type of wine they want in the comfort of their location. The popularity of wine is attributed to its pairing with a variety of different foods that provides something for everyone’s palate. However, there is a new market found in wine online shopping that has quickly gained traction for its unbeatable deals on great wines that can only be found through an online wine shop.